More influencers lend fame to Kindness Week

  • Nation
  • Saturday, 12 Sep 2020

PETALING JAYA: The student-driven #StandTogether movement has inspired support from more celebrities and influencers ahead of National Kindness Week from Sept 21 to 27.

National gymnast Farah Ann Abdul Hadi and social activist Syed Azmi Alhabshi are among the latest to pledge their support to the movement, joining the likes of Lisa Surihani, Harith Iskander, Ismail Izzani, Jinnyboy, Chef Wan and more.

Role model: Farah Ann is among the latest to join the line of #StandTogether celebrity ambassadors.Role model: Farah Ann is among the latest to join the line of #StandTogether celebrity ambassadors.

In a promotional video for the campaign, Farah Ann shared about her own experiences of being bullied. For example, she was told: “You should go to hell”, “Your parents didn’t know how to raise you” and “You are fat and ugly”.

“Yes, these comments were hurtful but why should I give so much of my time, energy and mental capacity towards these comments when I could have such an amazing experience with my friends and family who love me?” she said.

Celebrities and influencers who support the campaign will also be joining part of the programme, allowing them to interact with and inspire the students who participate in it.

The #StandTogether movement was founded by R.AGE and SP Setia in 2017 to counter rising cases of physical and emotional bullying, especially online, by spreading a new culture of kindness – starting with schools.

Major stakeholders like Unicef Malaysia and the Education Ministry have pledged their support to the campaign, helping to turn National Kindness Week into an annual school programme.

Over 10,000 Malaysians signed up to support the movement last year.

“This campaign is beyond amazing. It is full of positivity and it encourages everyone to lend a helping hand to those in need regardless of how big or small the help can be, ” said musician Rabbit Mac, who joined the line of #StandTogether celebrity ambassadors since 2018.

“It has made me a better man because I have learnt a lot from people who took part in the campaign. It refreshed my inner consciousness and made me see things differently, ” he said.

This year, the entire campaign has been adapted online due to the Covid-19 pandemic, with the same amount of co-curricular points for government school students who participate in the activities.

The Kindness Tour student gatherings and workshops, normally held in every state, will now move to Zoom, with a programme designed by empathy education experts Tribeless.

A new online Kindness Leadership Programme will also be launched, led by the award-winning R.AGE team, for students who want to become more effective and empathetic youth leaders.

Other partners for this year’s programme include Childline and Study Hub Asia.

To support the #StandTogether movement and to register for the activities and programmes, go to

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