Kaiser expose: Cambridge Analytica pitched plan to Umno on retaining 40 seats in GE14


PETALING JAYA: Controversial political consultation firm Cambridge Analytica (CA) allegedly pitched a proposal to Umno to influence the voting of 40 parliamentary constituencies in the 14th General Election (GE14), according to leaked files.

The files, unveiled by former CA business development director Britanny Kaiser, includes a document on the email correspondence between several people in Oct 2016, including SCL South-East Asia’s director Azrin Zizal.

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Cambridge Analytica , Umno , GE14

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