Brand launch for Takaful provider

FWD Takaful CEO Salim Majid Zain (fourth from left) and FWD Group chief distribution officer and emerging markets managing director Binayak Dutta (fifth from left) with Finance Minister Lim Guan Eng (fourth from right) and Pacific Century Group founder, chairman and chief executive Richard Li (third from right) at the launch of FWD Takaful’s brand in Kuala Lumpur on Monday, July 29, 2019. -- AZLINA ABDULLAH/The Star

KUALA LUMPUR: With the aim of changing public perception of takaful, FWD Takaful Bhd has launched a new brand, which will leverage its strength and expertise in the insurance and protection business.

“We want to change the way people feel about takaful. We believe that takaful should instil optimism and confidence, not fear and worry. That’s because we think that takaful should be helping people to live their lives without hesitation.