Businesses cash in on election fever with novel offerings

  • Nation
  • Thursday, 29 Mar 2018

Politically inclined: Party colours are appearing on a variety of products with even a drinks vendor getting in on the act.

TAIPING: Creative entrepreneurs are cashing in on the election fever by offering products designed along political party colours and logos.

A beverage stall here was spotted selling iced drinks in blue, yellowish-orange and green colours, according to Sin Chew Daily.

The colours are popularly associated with Barisan Nasional, Parti Amanah Negara and PAS respectively.

For the convenience of the uninitiated, the owner pasted the party logos onto their corres­ponding clear containers.

Other politically themed ­products that have surfaced included fashionable accessories such as knitted kopiah (skullcaps) and headscarves.

Actor Taiyuddin Bakar was the mastermind behind the handmade kopiah made of threads in the signature colours of the different political parties.

He started the business over a year ago, targeting football fans initially with kopiah designed to reflect the different states in Malaysia.

The 35-year-old said that while political ideologies could cause division, he chose to see the similarities.

“We may have our small quarrels here and there, but my dream is to see everyone wearing the different kopiah, praying together in one masjid (mosque),” he added.

Meanwhile, those looking forward to campaigning in style can have their needs satisfied by the headscarves of Chenta Watie Scarf sold on Facebook.

The scarves sported political party colours and logos, with the product codes reflecting the names of the respective coalitions, such as BN-01 and PH-01.

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Politics , election , beverage , kopiah , scarves


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