KUALA LUMPUR: Employees Provident Fund’s (EPF) Retirement Advisory Service (RAS) was awarded the 2016 World Pension Summit Innovation Awards in the Communications category in The Hague, Netherlands.
EPF deputy chairman Datuk Siti Zauyah Mohd Desa, who accepted the award during a ceremony held at the Louwman Museum on Nov 10, said:
“We are truly honoured to receive this award as it recognises and endorses our initiative of providing first-of-its-kind advisory service that is free of charge, provides independent advice, and open to all in a bid to empower members to take charge of their own retirement and ensure financial security in their golden years.”
First introduced on July 1 2014 as a pilot project in its two main branches in Kuala Lumpur and Petaling Jaya, RAS serves as a platform for members to obtain personalised advisory from EPF’s trained officers pertaining to retirement planning.
The initiative has since been expanded to other locations throughout Malaysia, with 18 RAS counters at EPF branches nationwide.
EPF deputy chief executive officer (operations) Datuk Mohd Naim Daruwish said that the service will be offered at all branches by 2018.
He said the EPF would also set up a mobile RAS to serve as an outreach service to rural areas.
“We are stepping beyond our traditional role of managing investments and related transactional relationships towards advisory-focused services,” said Mohd Naim.