Online ‘fishmongers’ deliver fresh catch of the day


  • Nation
  • Sunday, 22 May 2016

Enterprising duo: Goh (left) and Ang are the duo who started an online business called The Fish Club in 2014.

PONTIAN: They are not your normal fishmongers. They are a tech-savvy duo delivering fresh seafood from the Pontian fishing village right to the customer’s doorstep.

Bank employee Ang Xing Xian, 27, who is from a family of fourth-generation fishermen, partnered engineering graduate Eddie Goh, 28, to start an online business called The Fish Club in 2014 that went full swing last December.

The e-store offers fresh catch of the day from the Johor coastal district – cleaned and delivered to the customer’s doorstep.

Goh told The Star that part of their objective was to promote Pontian’s fishing village, which has become a tourist attraction, especially among Singaporeans looking for fresh seafood.

The fishermen typically take shorter trips in smaller ships of not more than 36 hours, which eliminate the need for preservatives.

“I think this is our strong selling point because the seafood we sell are freshly caught and preservative-free,” he said yesterday.

He said their best-sellers were mackerel, pomfret, siakap and wild prawns.

Goh, who quit his job as an engineer at the Tanjung Bin power plant here, said despite the scepticism from loved ones, they persevered and got the business going.

Ang still holds a full-time job in a bank while Goh takes care of the online business.

They sell about 30 boxes of seafood a week with each box worth about RM200 to RM300, and planned to increase the number of delivery to three to four times a week from two now.

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