PETALING JAYA: It is a marketer’s dream to reach specific target audiences and Star Media Group (formerly known as Star Publications (Malaysia) Berhad) has launched a new product - AIM just to do that.
The company's chief digital officer Roy Tan admitted that maximising "viewability" has always been a dilemma for companies.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!