Laopu Gold’s gilded ascent


  • Focus
  • Wednesday, 02 Apr 2025

A staff member attending to a customer at a Laopu Gold jewellery store in Beijing. — Reuters

VIVIAN Wang bought a gold medallion decorated with a carved dragon from Laopu Gold nearly a decade ago, but forgot about the brand until last year when it appeared all over her social media feeds.

Swiping through post after post about Laopu Gold, the sales and marketing professional from Shanghai came across her dragon medallion, which was now selling for double what she paid at 220,000 yuan (US$30,440).

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