#JournalismMatters: A precious good

Instead of dragging us in the wake of false beliefs, charlatans and swindlers who knew how to take advantage of loopholes opened up by the world of algorithms, Big Tech could prevent humanity from continuing its march towards the abyss. — Flickr

HAVE you ever reflected on why you pay attention to content – whether journalistic or entertainment? What catches your attention? What diverts it? When do you connect and disconnect from content? And why?

Marcelo Rech, President of the Brazilian Newspaper Association.

All of these questions are related to one of the most precious assets of our era: time. Technology can advance without limits, with artificial intelligence, 5G, 8k or 1000 Mbps of internet, but everything comes up against a simple and immutable fact of life: 24 hours in a day are not elastic, not at least without compromising health. So, it is logical that this most precious of goods is spent on something that makes sense in your life and positively transforms it, as well as society in general.