Getting Gen Alpha

Growing up fast: There are now more than two billion alpha children worldwide – more than a quarter of the population of the planet. — Los Angeles Times/TNS

ZOOMERS fear them. Boomers want more of them. Millennials will keep making them for the rest of the year.

Born between roughly 2010 and the end of 2024, “Generation Alpha” is the demographic successor to Gen Z. Its oldest members are not quite ready for a quinceañera, while its youngest will be conceived in the coming weeks.