Basics of good storytelling


Regal beauty: Elsa, the princess of Arendelle, from the movie Frozen, is an example of a well-defined and engaging character.

In the first of three articles tailored to help students create captivating storyboards for the Tale Spin 2014 contest, the Taylor’s University School of Communication programme director HARDIP SINGH REKHRAJ, sheds light on four elements — characters, conflict, plot and climax — which are essentials in spinning great tales.

WHY is Pharrell Williams’ song Happy so successful? Because of its catchy melody? Great beat (and clap)? Elegant lyrics?

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