Hear the biscuit tiger roar

1 The Tiger Head brand of biscuits can also be found in Kuala Lumpur, Ipoh and Penang.2 The shop in Teluk Intan gets an average of about 900 to 1,000 customers on a regular day, and more on weekends.3 Lee says they will move all operations to a bigger location nearby within the next two years.

The ‘heong peah’ or fragrant biscuit’s rise to ubiquity led to the opening of many businesses. The Tiger Head brand in Teluk Intan is one, and it has gone from strength to strength even as others fall by the wayside, reports KELLY TEY.

THE humble heong peah or beh teh saw, which translates as fragrant biscuits or horseshoe biscuits, has launched many a business in the local confectionery market.