SELANGOR Fruits Valley (SFV) continues to strengthen its position as a premier agro-tourism destination, collecting two recognitions.
They are the Tourism Selangor 2025 Iconic Product Award in the Agro Tourism category and the Best Leading Agro-Tourism Destination at Tourism Industry Awards (TIA) 2026.
Selangor Agricultural Development Corporation (PKPS) group chief executive officer Datuk Dr Mohamad Khairil Mohamad Razi said both recognitions were an honour for PKPS and SFV.
He said it reflected the collective efforts of all staff, Selangor government and strategic partners, including media partners who always provided support.
Mohamad Khairil said SFV, situated in Rawang, was not just a tourist destination, but also served as a platform to bring the community closer to the agricultural sector and provide exposure to technology and innovation in the industry.
“Through SFV, we not only bring visitors to see and experience agriculture-related activities, but also open up opportunities for collaboration in the fields of research, education and entrepreneur development,” he said, reported Bernama.
Mohamad Khairil said PKPS would continue to strengthen development of SFV through facility improvements and introduction of new projects and attractions to enhance the visitor experience.
Among the planned attractions are the Vanilla Cafe, glamping facilities and the Rare Fruit Garden, which offer agrotourism, recreation and educational experiences as well as support efforts in conserving local fruit species that are becoming increasingly rare.
“In addition to receiving local visitors, SFV has also become a choice for international tourists, including those from the United Kingdom, Australia, Russia, Africa, China, India, Japan and South Korea,” he said.
“SFV received about 100,000 visitors in 2025. The target is 150,000 visitors in 2026, in line with efforts to strengthen its position as a preferred agro-tourism destination locally and globally.”
