The city council is drawing up a comprehensive tourism roadmap under its Shah Alam Tourism Action Plan 2026-2030, to encourage visitors to stay longer thereby increasing local spending.
Shah Alam mayor Datuk Zabidah Safar said the five-year plan, drafted last year, would be implemented from this year to 2030 to strengthen the local tourism industry.
One of the key gaps identified was the lack of structured tourism packages despite the city’s many attractions, she told StarMetro.
“Currently, we do not have specific tourism packages.
“Sometimes, visitors stay in Shah Alam but go to Kuala Lumpur or Subang to spend.”
Zabidah said the city council wanted visitors to remain in Shah Alam for at least a night or two to benefit local businesses.
“This will allow the economic cycle to take place within the MBSA area and benefit local businesses.”
She said MBSA would work with agencies such as Tourism Selangor and Tourism, Arts and Culture Ministry, alongside operators of key attractions.
These include the National Botanical Gardens, i-City and recreational operators around Taman Tasik Shah Alam.
Zabidah said coordination would be led by MBSA’s Community Development Department to improve offerings and package existing products more effectively.
She said the plan comprised 20 action plans and 65 initiatives, with a focus on digital integration.
“We are moving towards a ‘Digital First’ approach to ensure targets are achieved,” she said.
On the digital front, Zabidah said MBSA had introduced a tourism portal to highlight trending or “viral” spots and popular eateries.
“We have a tourism portal where visitors can see which places in Shah Alam are trending.”
She added that the portal currently served as a one-stop platform, with plans to expand it into a mobile application in future.
On March 3, StarMetro reported that Shah Alam was stepping up efforts to enhance its liveability and economic appeal through infrastructure and other development initiatives.
