INDONESIAN James Robert was surprised when he received a call informing that he has been selected as one of the four finalist of Malaysia Airports Holdings Bhd’s (MAHB) “Licence to Win” (LTW) 2025 campaign.
However, due to work commitment, he was unable to attend and asked his wife Raenita Santoso to represent him.
The four finalists then had competed in high-stakes challenges designed to test speed, focus and precision.
Raenita successfully navigated the evening’s challenges to clinch the top prize, taking home a Porsche 911 Carrera.
Speaking at the event held at Bangunan Sultan Abdul Samad in Kuala Lumpur, Raenita said her husband qualified for the contest after buying a perfume at Penang International Airport during the campaign period last year.
“He bought a perfume as a gift for me when we were in Penang. We received a coupon to enter the campaign and decided to give it a try.
“Everyone at home is so excited about the win,” she said.
The LTW campaign partnered with Malaysia’s duty-free retailer, Eraman and South-East Asia’s top travel platform, Traveloka.
Other prizes included Traveloka travel experiences to Switzerland, Australia and Japan as well as exclusive Eraman shopping sprees and monthly rewards.
The other finalists were Malaysians Mohammad Hashim, Woon Hooi Yin and Abul Ashraff Abul Aun.
Meanwhile, Ang Hock Lai won a bonus grand prize of BMW R1300 GS adventure touring bike.
The campaign, themed “Own the Dream”, ran from July 21 to Dec 31, 2025 offering travellers opportunities to win prizes with everyday airport purchases with a minimum RM100 spend at participating outlets to qualify for the draw.
In a statement, MAHB said the initiative was highly successful, generating over RM200mil in total sales and attracting more than 500,000 entries across MAHB’s network, a 56% growth year-on-year.
MAHB commercial services senior general manager Hani Ezra Hussin said the campaign reflected the strength of its evolving retail strategy and continued focus on elevating the airport experience for travellers.
“Strong participation and sustained sales demonstrate our ability to create more engaging and rewarding retail experiences across all touch points, while supporting our partners in driving visibility and growth.
“We are delighted to celebrate our winners as our efforts beyond transactions continue to create meaningful and memorable moments for passengers, enhancing the overall travel experience.”
MAHB said the campaign revealed shifting traveller trends; the highest single receipt was RM93,000 and duty free remained the top purchase category.
The affordable minimum spend for food and beverage also contributed to the increase in participation, allowing the campaign to be more accessible across categories, it said.
MAHB said the campaign also reflected its ongoing focus on enhancing service and elevating the overall passenger experience as airports continue to evolve beyond transit hubs into vibrant lifestyle destinations.
It also stated that these efforts supported the broader ambitions of Visit Malaysia 2026, positioning the country’s airports as welcoming gateways that showcase the best of Malaysia to both domestic and international travellers.
Also present during the grand finale were MAHB chief financial officer Zeid Abdul Razak, Traveloka head of partnerships Stevens Hendrajaya and Eraman Malaysia general manager Md Fadzwin Abdul Rahim.
For details, visit www.malaysiaairports.com.my or follow @shopmyairports on its social media pages.
