JOHOR’S festive celebrations during Hari Raya Aidilfitri are a powerful tool to boost tourism and showcase the state’s unique cultural identity, say industry players.
Tourism Malaysia administrative division director Amirul Ariffin Md Nasir said such festivities reflected Malaysia’s identity as a country that embraced diversity, with various cultural and religious events observed in a spirited manner.
“This approach reflects Malaysia as a nation that celebrates diversity, where each celebration across races and religions is welcomed in a vibrant way,” he said during an event to welcome travellers at Senai International Airport in Johor Baru on the third day of Hari Raya.
Beyond the festive tunes and traditional dances, arriving visitors were treated to dodol – a classic Malay delicacy.
Amirul Ariffin said the initiative was in line with efforts to showcase Malaysia’s warm hospitality to the world.
“This is an aspiration under Madani government to show that Malaysia always welcomes tourists with smiles and joy.
“Programmes like this will continue with other celebrations,” he said.
Johor Tourist Guides Association chairman Jimmy Leong said festive celebrations could enhance tourism, provided they were backed by robust promotion and marketing.
“Festivals can attract visitors, but their impact depends on how they are organised, promoted and marketed,” he said.
“With proper planning, they can become tourism products.”
Leong cited the annual Chingay parade in Johor Baru as an example of how cultural celebrations could draw large crowds and gain international recognition.
“When visitors are greeted with cultural performances and traditional elements during festive seasons, it creates a welcoming atmosphere and a good start to their vacation,” he said.
Malaysian Association of Hotels Johor Chapter chairman Ivan Teo echoed these sentiments, noting that festive atmospheres created lasting impressions.
“Festive celebrations give tourists the opportunity to experience Malaysia’s multicultural identity first-hand, especially when cultural performances and traditional food are part of the welcome.
“When tourists are greeted with a lively, festive atmosphere upon arrival, it creates a warm and memorable first impression.
“This can encourage them to stay longer and visit more places in Johor,” he added. — By VENESA DEVI
