The collection includes ceramic mugs and a mystery plate design.
A brewery has launched a limited-edition ceramics range to mark Chinese New Year.
For this collection, Tiger Beer collaborated with contemporary artist Jameson Yap, an expert in the River Stroke calligraphy style that artfully blends traditional influences with a modern aesthetic.
This year’s collection includes ceramic plates, mugs and a four-player mahjong set, each featuring custom calligraphy.
The plates and mugs come in five CNY-themed designs, including a mystery edition for collectors looking to complete the full series.
The brewery also continued its collaboration with Tokyo-based streetwear label Atmos to bring a street-style lens to its festive direction.
Making its debut this year, the first Tiger x Atmos Poker Set merges Atmos’ design sensibility with a touch of CNY tradition, offering a streetwear-inspired twist on a familiar festive classic.
The poker set also provides a preview of a wider Tiger x Atmos collaboration arriving later this season, giving audiences a first glimpse of how both brands will continue championing bold Asian creativity.
Customers buying large bottles of Tiger, Tiger Crystal or other selected Heineken Malaysia beers at participating venues can check under the caps for special characters to win prizes.
The prizes include 10g 999.9 Tiger Gold Ang Pao worth RM6,200, while those who collect six limited-edition caps, including at least one from Tiger Crystal, can redeem a ceramic mug featuring calligraphy by Yap.
All redemptions for this may be completed via the hotline at 1800-22-8220, from Monday to Sunday, 3pm to 11pm.
Shoppers who spend RM138 and above on Tiger Crystal, Tiger Soju-Flavoured Lager or selected Heineken Malaysia beers can redeem one ceramic plate featuring calligraphy designs at participating supermarkets, hypermarkets and the Heineken Official Stores on Lazada and Shopee.
The plates come in five designs, including a mystery edition.
Those looking for a larger keepsake can redeem the limited-edition mahjong set, available with a RM588 spend in supermarkets and hypermarkets or RM688 on Lazada or Shopee, inclusive of at least one carton of Tiger Crystal.
Customers of restaurants, pubs and bars who spend RM90 and above on Tiger Beer, Tiger Crystal, Tiger Soju-Flavoured Lager or other selected Heineken Malaysia beers stand to win a Tiger x Atmos Poker Set or RM88 TNG eWallet credit.
Receipts with the purchase of bottled beer count as one entry, while receipts for draught beer, count as two entries.
Shoppers at participating convenience stores who purchase RM20 worth of Tiger Crystal, Tiger Soju-Flavoured Lager or selected Heineken Malaysia beers will stand to win a Samsung Galaxy Z Fold 7.
At 99 Speedmart outlets, shoppers who purchase one carton of Tiger, Tiger Crystal, Tiger Soju-Flavoured Lager or selected Heineken Malaysia products stand to win prizes, including the Tiger rummy set, RM1,000
worth of 99 Speedmart Vouchers, or RM500 worth of 99 Speedmart Vouchers.
To participate, shoppers can submit entries at tigercny.tigerbeer.com
