Her Majesty Raja Zarith Sofiah placing her palm on the cube to launch Yayasan Sultanah Rogayah’s crowdfunding portal. Looking on are Her Highness Che’ Puan Mahkota Khaleeda Johor (front row, left) and Sugumaran (front row, right). — Courtesy photos
YAYASAN Sultanah Rogayah’s (YSR) dedicated crowdfunding portal to raise funds for charity, education and entrepreneurship programmes has been launched.
The portal is aimed at supporting the B40 group among Johor’s Indian community.
The crowdfunding initiative was launched by Her Majesty Raja Zarith Sofiah, Queen of Malaysia, at the Zarith Sofiah Opera House, accompanied by Her Highness Che’ Puan Mahkota Khaleeda Johor.
YSR chairman Datuk R.Sugumaran said crowdfunding was a proven model in other countries, and the foundation hoped to adopt it to supplement its existing resources.
“We receive an allocation of RM1mil annually from the state government,” he told StarMetro.
“Through crowdfunding, we hope to get at least 1,000 people to contribute RM100 each, so YSR can raise RM100,000 by December 2027.
“While we are grateful for the state government’s support, it is still not sufficient to cover all expenses for our charitable activities and programmes.
“We also do not want to depend on the state government, so we are encouraging those capable from the Indian community to donate funds.”
Sugumaran also extended his appreciation to Her Majesty and her daughter-in-law for gracing the event and supporting the foundation’s cause.
The launch was attended by over 500 guests, mainly Indian professionals based in Johor.
The event also featured a musical performance titled Meniti Cakerawala, a collaborative production by YSR and Sutra Foundation.
The show, featuring renowned Malaysian astrophysicist Tan Sri Dr Mazlan Othman and Odissi dance maestro Datuk Ramli Ibrahim, explored the theme of love through the lens of science and the cosmos.
YSR was established in 2015 by His Majesty Sultan Ibrahim, King of Malaysia, with the objective of assisting less privileged Indian folk in Johor.


