(From left) Malaysia Airports general manager (commercial services) Zulhikam Ahmad, grand prize winner Ooi, Hani Ezra and Malaysia Airports (Niaga) general manager Md Fadzwin Abdul Rahim at the presentation ceremony.
MALAYSIA Airports has wrapped up its Licence to Win (LTW) 2024 campaign, capping it off with a once-in-a-lifetime reward: a RM1mil airport shopping spree for grand prize winner Emilyn Ooi Lee Swan, a Malaysian.
The campaign turned airport shopping into an exciting journey, running across Malaysia Airports’ five international airports.
Shoppers who spent a minimum of RM200 stood a chance of winning monthly prizes and ultimately, the grand prize of a lifetime.
Back for the first time since 2019, the 2024 edition of LTW made a strong return.
Participants were drawn from all over the globe, particularly Malaysia, Indonesia, China, India and Singapore, with more than 300,000 entries received.
This year’s event also saw a standout moment with women as grand prize finalists, a nod to the evolving presence and influence of female travellers in airport retail space.
In 2024, Malaysia Airports’ overall commercial sales reached RM2.33bil, marking a 25% increase from 2023 and closing in on pre-pandemic levels in 2019 at 86% recovery.
Reflecting on the campaign, Malaysia Airports’ senior manager (commercial services) Hani Ezra Hussin said, “We see LTW as more than just a contest. It is a way to re-imagine what airport shopping can be.
“It wasn’t just about the sales or footfall, but the sense of excitement and connection returning to our airports since the pandemic.
“Watching women take the spotlight this round was particularly meaningful.
“Moments such as these remind us how much potential there is to shape airports into places of discovery and joy and not just transit.”
Through strategic initiatives, Malaysia Airports has empowered retailers by driving sales and engagement, complemented by marketing support, including shopping campaigns that enhance visibility and impact.
Malaysia Airports has also pushed ahead with major upgrades and transformations across its network.
By the end of 2024, 90% of commercial stores had opened their doors, offering passengers a wider and vibrant retail mix.
Eraman Malaysia, the retail partner for the campaign, completed the revamp of its flagship stores at Terminal 1, KL International Airport (KLIA) last year.
This year, they have embarked on another major refurbishment of their duty-free emporium at Terminal 2, KLIA which is slated for completion by the end of the year.
The shopping vouchers awarded during the LTW campaign gave winners six months to enjoy enhanced retail and dining experiences at KLIA as well as Penang, Langkawi, Kota Kinabalu and Kuching airports.
