Media group partners with food bank to distribute meals to B40 families


SMG volunteers packing hot meals at FAF in Desa Tun Razak before distributing them to families at PPR Sri Kota. — AZMAN GHANI/The Star

Star Media Group Bhd (SMG), in collaboration with Food Aid Foundation (FAF), contributed hot meals and dry foodstuff to 100 families in Sri Kota People’s Housing Programme (PPR), Kuala Lumpur.

Noor Liza Abu Hasan, a producer with SMG’s Bahasa Malaysia news portal Majoriti, said the “Food for Soul 2.0” initiative was aimed at alleviating food insecurity during Ramadan.

“Ramadan provides us an ideal opportunity to support vulnerable groups by ensuring they have access to nutritious meals to break their fast.

“I hope that all the families receiving the contributions can have a great Ramadan and Aidilfitri ahead.

“I also hope that organisations like FAF can continue their welfare efforts so that corporations like us are more aware of the needs of the communities,” she said during the food distribution at Sri Kota.

All recipients are from the B40 group, including single mothers.

Before the distribution, some 15 volunteers from SMG gathered at FAF in Desa Tun Razak to prepare the hot meals and pack the dry items together with FAF staff.

A total of 400 packs of hot meals with rice and dishes including spicy and sour chicken (ayam asam pedas), cucumber and onion salad (jelatah), sambal goreng jawa, omelette and dates were prepared under the supervision of Professional Culinaire Association Malaysia president chef Mohd Kamaruddin Adnin.

Mohd Kamaruddin, also known as Bob Adnin, is the host of cooking show Chef Bob Cooking.

The food bags contain some 20 dry food items such as soy sauce, bihun, crackers, flour, tea, coffee and bottled chilli sauce.

The families also received a pack of rice and a bottle of cooking oil.

The hot meals are sponsored by FAF while SMG financed the dry foodstuff.

FAF general manager Afraz Said said the hot meals enabled the families to enjoy wholesome and nutritious home-cooked food during Ramadan.

“The dry items in the food bags, on the other hand, could support them for around one to two weeks.

“We don’t need to wait until we have everything to start helping people. We can always start small and help one person at a time,” she added.

FAF operations head Muhammad Izzul Izham Mohammad Nordin said the initiative showed the efforts by FAF and SMG to help low-income families.

“This collaboration is in line with the spirit of Ramadan, which is shown through the support from SMG as a corporation and its corporate social responsibility initiative,” he said.

Noor Liza and Afraz also distributed the items to two families in the PPR who have wheelchair users or senior citizens with mobility issues.

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