THEME park operators are urging the government to reform laws affecting the industry, to boost tourism in Malaysia.
Malaysian Association of Theme Parks and Family Attractions (Matfa) called for clarification on the use of the term “theme park” to distinguish between theme parks, amusement parks, waterparks and other entertainment venues to ensure accurate industry representation.
Its chairman Tan Sri Richard Koh said more importantly, archaic laws affecting the industry needed to be amended.
“The industry is regulated by a law from 1953 which imposes a 25% tax on family attractions.
“It is a law originally targeting vice activities such as gambling,” said Koh, elaborating that these were “sin taxes” levied on such activities.
He said such law undermined affordability and deterred investments for the industry.
Koh said the theme park industry has since expanded to include healthy recreational activities for family, educational playland for children, and zoos.
“The industry has benefitted hotels, restaurants, airlines and malls.
“It has also created many jobs,” he said in a statement.
“Theme parks have also changed tremendously as now they involve investments in digital and artificial intelligence elements to make them more attractive.
“For example, the traditional Ferris wheels will now need to be fitted with synchronised lighting,” he said.
Koh is the founder of JungleGym Playland and The Top Penang.
He has also been involved in iconic projects such as Universal Studios Singapore and Sunway Lagoon in Selangor.
Koh said the industry needed the government’s support as it was a vital part of the tourism industry which generated billions of ringgit with over 50,000 jobs.
“With Visit Malaysia 2026 approaching, we urge the government to support the industry to better compete in the region.”
