The Spritzer team, headed by research and development director Dr Chuah Chaw Teo (holding trophy), won the platinum award in the Beverage–Non Alcoholic category.
IT WAS a repeat of last year when Star Media Group (SMG) was announced the winner of the prestigious gold award in the Media and Networks category at the Putra Brand Awards 2024 held on Jan 17 at the Majestic Hotel Kuala Lumpur.
The award was accepted by SMG managing editor Brian Martin.
SMG group chief executive officer Chan Seng Fatt expressed delight at this achievement, emphasising that the Putra Brand Awards are a reflection of public opinion.
“This award signifies the trust that the Malaysian public has in The Star,” he stated.
The Putra Brand of the Year Award went to Watsons, which also won a platinum in the Retail category.
Farm Fresh swept two top awards, one as the Putra Malaysian Marketer of the Year, as well as the Putra Brand Icon.
Gardenia took home the Putra Most Enterprising Brand of the Year, while Mydin managing director Datuk Ameer Ali Mydin was honoured with the Putra Personality of the Year award.
Other notable winners included renowned brands like PETRONAS, Astro, IJM Land, Malaysia Airlines and AirAsia.
Over 1,000 attendees celebrated the achievements of more than 160 brands at the ceremony.
Matrade deputy chief executive officer (export acceleration) Abu Bakar Yusof highlighted the deep connection between Malaysians and their favourite brands, emphasising the genuine value these brands bring to the public.
He also expressed Matrade’s enthusiasm for partnering with the awards, recognising the crucial role of branding in the success of Malaysian businesses.
4As Malaysia acting president Ryusuke Oda celebrated the 15th anniversary of the Putra Brand Awards, emphasising its significance in reflecting the strong bond between brands and the Malaysian public.
He commended the brands for their unwavering dedication and commitment to integrity, particularly amid challenging economic conditions.
Awards organising chairman Datuk Johnny Mun stressed the importance of collective effort from all levels of an organisation in building a successful brand.
He revealed a record-breaking 50,000 respondents participated in the public voting process, demonstrating the crucial role of consumer opinion in brand success.Launched in 2010, the Putra Brand Awards are determined entirely by public votes, making it a true reflection of consumer preferences.
Market research firm Ipsos collects and analyses public votes, and the 4As Board of Governors endorses the final winners.
Awards are presented across 24 categories, ranging from apparel and automotive to travel and tourism with platinum, gold, silver or bronze given out to showcase the brands’ achievements.
These include apparel and accessories; automotive; automotive fuel, lubricants and accessories; banking, investment and insurance; alcoholic beverages; non-alcoholic beverages; dairy beverages; cameras, IT and office equipment; communication devices; communication networks as well as education and learning.
The rest are foodstuff; health; household products; home improvement products and stores; media and networks; entertainment; personal, household and outdoor appliances; personal care; property; retail; restaurants and fast food; transportation, travel and tourism as well as e-commerce.
Also present at the event was SMG chief business officer Lydia Wang.
The awards were organised by 4As in collaboration with SMG as the official media partner.
Sime Darby Property chief marketing and sales officer Datuk Lai Shu Wei (holding trophy) and his team that won the platinum award in the Property category, which was presented by Chan (fourth from left).
Datuk Manoharan Periasamy (centre) and Mohd Amirul Rizal Abdul Rahim (right) of Tourism Malaysia accepting a bronze in the Transportation, Travel and Tourism category from 4As council member Jasmin Omar Jayaseelan.
Universiti Teknologi PETRONAS corporate communications division senior director Shamsina Shaharun (holding trophy) and her team, who won gold in the Education and Learning category.
99 Speedmart chief operating officer Yong Eng Kwang (centre) accepted the silver award in Retail from 4As council member Jasmin Omar Jayaseelan (right).
Gardenia won platinum in the Foodstuff category and went on to sweep the Putra Most Enterprising Brand of the Year Award. Seen here is chief executive officer Koh Chin Huat (holding trophy) and chief operating officer Derrick Khoo Chorn Seng (fourth from right) together with 4As council member Nizwani Shahar (right).
Malaysia Airlines won platinum in the Transportation, Travel and Tourism category, represented by chief commercial officer of airlines from Malaysia Aviation Group Dersenish Aresandiran and Airlines Global Marketing head Emily Tan (both holding trophy) while 4As council member Jasmin Omar Jayaseelan (seventh from left) looks on.
Farm Fresh won the Putra Brand Marketer of the Year Award this year, with managing director Loi Tuan Ee (middle, wearing tuxedo) with 4As managing director Ryusuke Oda (far left), chief executive officer Datuk Johnny Mun (front row, sixth from left) and Matrade deputy chief executive officer (export acceleration) Abu Bakar Yusof (far right). — IZZRAFIQ ALIAS/The Star
Mydin Hypermarket’s managing director Datuk Ameer Ali Mydin (middle) accepting his Putra Personality Award. With him are (from left) 4As managing director Ryusuke Oda, lifetime president Tan Sri Vincent Lee, chief executive officer Datuk Johnny Mun and Matrade deputy chief executive officer (export acceleration) Abu Bakar Yusof.— IZZRAFIQ ALIAS/The Star
Sunway Education Group chief branding officer Patrick McVeigh (right) and his team took home a silver in the Education and Learning category.
Premium Outlets president and chief operating officer Jean Marie Pin Harry (with trophy) holds the gold award in Transportation, Travel and Tourism category with his team at the Putra Brand Awards 2024.
RHB Bank Bhd group chief marketing officer Abdul Sani Abdul Murad (holding trophy) and his team won bronze in the Banking, Investment and Insurance category.
U Mobile head of brand in marketing communication Nick Yap Ka Wah (holding trophy) and his team that won the silver award in Communications Network category.
Farm Fresh won the Putra Brand Marketer of the Year Award this year as well as the Putra Brand Icon. Celebrating the win is group managing director and group chief executive Loi Tuan Ee (centre, wearing tuxedo) and his team, together with 4As Malaysia acting president Ryusuke Oda (left), Awards organising chairman Datuk Johnny Mun (front row, sixth from left) and Matrade deputy chief executive officer (export acceleration) Abu Bakar Yusof (right). — Photos: AZMAN GHANI, IZZRAFIQ ALIAS and YAP CHEE HONG/The Star
Watsons managing director Caryn Loh (centre, holding trophies) and chief operating officer Danny Hoh (in beige suit) won the platinum in the Retail category as well as the coveted Putra Brand of the Year award.
PETRONAS won gold in the Automotive–Fuel, Lubricants & Accessories category. Holding the trophy is chief operating officer of PETRONAS Dagangan Bhd Azureen Azita Abdullah and her team, as 4As council member Parames Iyadorai (left) looks on.
The team from Gardenia with chief operating officer Derrick Khoo Chorn Seng at second from right. Gardenia won a platinum in the Foodstuff category and the Putra Most Enterprising Brand of the Year Award.—AZMAN GHANI/The Star
Grab Malaysia brand and social manager Anne Cheah holding up the bronze award in the e-Commerce category.
