THE 2025 Sports Toto Chinese New Year campaign has helped more than 19,000 senior citizens across Malaysia,
Since its inception in 1988, the campaign has contributed over RM26.95mil, benefiting more than 474,550 senior citizens nationwide, said STM Lottery Sdn Bhd in a statement.
The initiative underscored STM Lottery’s commitment to helping society, particularly the underprivileged, through its corporate social responsibility (CSR) as well as environmental, social and governance (ESG) values under the Helping Hands programme, it said.
Additionally, the campaign aligned with the symbolic themes of wisdom and resilience associated with the Year of the Snake, promoting unity within the community, according to the statement.
The campaign was launched by Deputy Finance Minister Lim Hui Ying in Kuala Lumpur.
Sports Toto chief executive officer Nerine Tan said the campaign was more than an act of giving.
“It is a celebration of care, compassion and community – values that are at the heart of STM Lottery and our Helping Hands programme.
“By inviting senior citizens and residents of local charity homes to join us, we affirm our belief that Chinese New Year is a celebration for everyone – a time to connect, share and celebrate the bonds that unite us.”
In Sibu, Sarawak, 350 underprivileged senior citizens received ang pow and festive hampers under the campaign.
The ceremony at Sibu Foochow Association Hall in Jalan Salim was attended by Sibu MP Oscar Ling, alongside STM Lottery and Sports Toto representatives.
