Representing the logo of Tiger beer, Heineken Malaysia’s Asian beer brand, they joined four lions in an energetic dance performance by the Heng Kok troupe during the international brewery’s annual festive visit to SMG.
Joining the troupe were two “Prosperity gods” who went among the crowd to spread their festive messages wishing everyone good health, copious luck and abundant wealth.
The festive event also saw a yee sang toss to symbolise good fortune.
During the visit, Heineken Malaysia managing director Martijn van Keulen presented a tiger diorama to SMG group chief executive officer Chan Seng Fatt.
In exchange, Chan gifted van Keulen with a poster and a hamper of Chinese New Year goodies.
The highlight of the visit was none other than the Roar Meter, a booth where one could enter and shout out loud to win prizes like playing cards and crockery sets.
The department with the highest number of loud shouters was Client, Brand and Marketing which got the most prizes, thanks to their sporting spirit.
This year, the visit was part of Heineken’s “Together We Roar” campaign to promote Tiger beer and to show appreciation for the support the brand has received over the years.
In a press statement, van Keulen said progress was not a solo act.
“We know that true progress can only be made possible by those who uplift and inspire us from the very beginning.
“This campaign is meaningful to the brand and sets the tone for the year ahead,” he said.
