A fashion show featuring the latest collections from Metrojaya’s in-house brands.
Metrojaya has launched its new flagship store following six months of renovations to reflect the brand’s modern lifestyle merchandise and ambience.
Besides its in-house labels of East India Company (EIC), Somerset Bay, Cape Cod and Living Quarters, the lifestyle store features 51 other brands.
Spread out on its 2,787.09 sqm single floor in Mid-Valley Megamall, Kuala Lumpur, these brands cover merchandise for ladies, gents, kids and homes.
For coffee and gelato fans, there is Lusso Cafe.
There’s also a customer lounge with a private fitting room and washroom.
To mark the flagship’s opening, Metrojaya hosted a fashion show featuring the latest collections from brands such as EIC, Indie Batik, Cape Cod, Somerset Bay and Benjamin Barker.
MUI Group chairman and chief executive officer Andrew Khoo pointed out how Metrojaya was leading the way: “With the launch of this Metrojaya store, we are pioneering innovation in area adaptation, curating and developing brands.
“The result is a unique ambience with lights, sounds, scents and lifestyle features such a coffee bar.
“Our goal is to provide an unparalleled shopping experience that combines the best in quality, style and innovation.”
Metrojaya has five stores and five specialty stores under EIC, and the newly introduced Indie Batik label.
Its 11th EIC outlet opened in Sunway Pyramid Oasis, Petaling Jaya, Selangor, this year.
The group has also entered into joint ventures with Singaporean brands Kskin, a chain of Korean express facial studios and smart menswear label Benjamin Barker.
Apart from its retail presence, Metrojaya also continued its commitment to community service in conjunction with Pink October.
Partnering with the Breast Cancer Welfare Association, the company raised awareness about breast cancer and the importance of early detection.
