MALAYSIA’S largest tea producer Boh celebrated its 95th anniversary by emphasising the message of sustainability and community.
Among the highlights of the “Boh is 95 and Brewing for Tomorrow” celebration was a wish tree on which visitors could hang cards expressing their thoughts on sustainability.
Boh pledged to contribute RM20 per card to the Tropical Rainforest Conservation and Research Centre (TRCRC) in support of urban biodiversity efforts.
The company is aiming to collect 1,000 cards, amounting to RM20,000.
The money raised will fund 500 seedlings to be nurtured by TRCRC.
“We have been using biofuel for more than 30 years in the plantations,” Boh Plantations Sdn Bhd chief executive officer Jason Foo said during the celebration at a shopping centre in Petaling Jaya, Selangor.
“And we have been working for the past few years to change our packaging to biodegradable and recyclable materials.”
Foo said Boh factories in Cameron Highlands, Pahang, used solar panels for power generation, biodegradable utensils at tea centres and reused food waste as fertiliser.
There were activities like tea tasting, puzzle solving, light reaction games and indoor cycling offering visitors mystery gifts.
Boh brand ambassador Nur Fazura Sharifuddin unveiled a new headscarf collection specially designed for the company’s 95th anniversary from her brand, Fazura Tudung.
Five visitors who held winning tickets in the lucky draw received autographed boxes of Fazura Tudung.
The celebration also saw the launch of a limited-edition Tristan’s Reserve tea in tribute to the late Datuk Tristan Russell, son of Boh founder John Archibald Russell.
“He modernised the company, introducing innovative new techniques and took teamaking into the new century,” Boh executive chairman Caroline Russell said of her father Tristan in a recorded message played before the unveiling of the tea.
“Our fervent wish is that our community, both today and in the future, can build endearing connections as they share experiences, enhance their wellbeing and enjoy different “ummph” moments together,” she said.
Boh Plantations was established in Cameron Highlands in 1929.
To date, Boh has 1,000ha of land for tea plantations and produces 2.8 million kg of tea annually.
