NGOs join forces to raise awareness of climate change

(From second left) Hakim and Lim at the MOU signing ceremony witnessed by Tunku Puteri Intan Safinaz (right) and Suhaimi.

Malaysian Red Crescent Society (MRCS) and World Wide Fund for Nature Malaysia (WWF-Malaysia) sealed a strategic partnership through a memorandum of understanding (MOU) aimed at boosting global awareness and action on climate change.

The agreement was signed by MRCS secretary general Hakim Hamzah and WWF-Malaysia chief executive officer Sophia Lim at HGH Convention Centre, Kuala Lumpur.

MRCS national chairman Tan Sri Tunku Puteri Intan Safinaz Sultan Abdul Halim Mu’adzam Shah and MRCS national vice-chairman Datuk Seri Suhaimi Yacob witnessed the signing ceremony.

This historic collaboration underscored the shared commitment of both organisations to enhance responsiveness towards global awareness and climate change, with a focus on safeguarding and conserving natural resources, biodiversity, and environmental protection, MRCS said in a statement.

By leveraging on their respective expertise and resources, MRCS and WWF-Malaysia aimed to promote humanitarian efforts, health initiatives and disaster risk reduction strategies in Malaysia, it added.

This initiative is further strengthened and enhanced with support from International Federation of Red Cross and Red Crescent Societies (IFRC), ensuring a more robust commitment to addressing climate-related challenges.

Key areas of cooperation outlined in the MOU include public perception change to promote awareness among the community on the importance of protecting and restoring ecosystems, as well as community-led programming to harness partnerships and resources to develop ecosystem-based adaptation and disaster risk reduction programmes.

Additionally, the MOU seeks to develop training programmes for volunteers to enhance their effectiveness in disaster response and engage with government ministries and agencies to advocate for climate action and environmental sustainability.

MRCS said it welcomed such collaborative efforts and looked forward to working closely with WWF-Malaysia to address the pressing challenges posed by climate change, to create a more resilient and sustainable future for Malaysia and beyond.

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