Ng (fourth left) and the Midea management team with the Manchester City Official Supporters Club Malaysia at the announcement of Man City star Erling Haaland as Midea’s official brand ambassador in August 2023.
IN the dynamic landscape of consumer electronics in the country, Midea Malaysia has emerged as a beacon of innovation and excellence, solidifying its position as a leading brand in the industry.
The year 2023 marked a great milestone for Midea as it won bronze in the personal, household and outdoor appliances category of the Putra Aria Brand Awards.
This recognition not only underscores the brand commitment to quality but also highlighted the company’s unwavering dedication to meeting the evolving needs of the Malaysian consumers.
With a rich history spanning decades, Midea has consistently pushed the boundaries of technological advancement, introducing cutting-edge home solutions that enhance everyday living.
From state-of-the-art home appliances to innovative air-conditioning systems, Midea has garnered a reputation for delivering products that seamlessly blend performance, durability and style.
“The Putra Aria Brand Awards, renowned for their stringent evaluation process and commitment to recognising excellence, serves as a benchmark of achievement within the Malaysian business landscape,” says Midea Scott & English Electronics Sdn Bhd honorary chairman Ng Kong Chin.
“Winning at this prestigious event is definitely a testament to our brand’s ability to resonate with local consumers and stand out in a competitive and dynamic Malaysian market.”
One of the key factors that set Midea apart is its commitment to understanding and addressing the diverse needs of Malaysian consumers.
Through extensive market research and a deep understanding of local preferences, Midea has been able to tailor its products to suit the unique demands of the Malaysian market.
Whether it is designing energy-efficient air-conditioners to combat the tropical climate or developing intuitive household appliances that streamline daily tasks, Midea has consistently demonstrated its ability to anticipate and exceed consumer expectations.
Furthermore, Midea’s emphasis on sustainability and environmental responsibility has resonated strongly with Malaysian consumers who are increasingly conscious of the ecological impact of their purchasing decisions.
By integrating eco-friendly features into their products and adopting sustainable manufacturing practices, Midea has not only reduced carbon footprint but also positioned itself as a socially responsible brand dedicated to creating a better future for generations to come.
Beyond all the innovative products, Midea’s success can also be attributed to the robust distribution network and commitment to customer satisfaction.
With a widespread presence across Malaysia, including a network of authorised dealers and service centres, Midea ensures that customers have access to reliable support and assistance.
This focus on customer service has earned Midea a loyal following and cemented its reputation as a brand that prioritises customer satisfaction.
Midea’s continuous collaboration with Manchester City Football Club, complemented by the appointment of its striker Erling Haaland as Midea’s brand ambassador in August 2023, has greatly heightened its brand visibility, showcasing Midea’s commitment to cultural relevance and a strong presence in the Malaysian market.
The partnership with Manchester City FC will be a key driver in the coming years, leveraging football’s popularity in Malaysia for exclusive events and co-branded campaigns.
Looking ahead, Midea Malaysia remains poised for continued success, driven by its unwavering dedication to innovation, quality, and customer-centricity.
Midea is not only shaping the future of the consumer electronics industry in Malaysia but also redefining the standards of what it means to be a leading brand in the digital age.
