Revitalising green sanctuary

(From left) Magnum group chief operating officer Chong Fhui, group chief financial officer Lum Fook Seng, Upatkoon and Chan.

A number forecast operator collaborated with Malaysian Nature Society to plant 700 trees at Kuala Selangor Nature Park.

The project highlighted MagnumCares’ dedication to the United Nations’ Sustainable Development Goals (UNSDG).

MagnumCares is the corporate social responsibility (CSR) arm of Magnum 4D.

Over 50 Magnum employees planted the saplings sourced from local communities and the Orang Asal from RPS Banun in Gerik, Perak.

Along with preserving the environment, the endeavour also aimed to empower indigenous tribes in their efforts towards environmental stewardship.

Magnum 4D Bhd executive director Krian Upatkoon, who was also present, said, “MagnumCares believes in empowering employees to make a positive impact on the community.

“I am proud to see our employees doing their part to plant the saplings. This will help fight climate change.

“This CSR activity aligns with our broader environmental, social and corporate governance (ESG) goals to foster a harmonious balance between business growth and responsibility towards nature.”

Magnum group chief commercial officer Datuk Chan Chee Fai said this latest effort underlined Magnum’s commitment to environmental conservation.

“In 2022, MagnumCares planted 500 trees.

“Our aim is to foster a legacy that goes beyond business, extending to protecting nature for future generations.”

Kuala Selangor Nature Park has been increasingly vital in providing refuge for diverse wildlife in recent years.

It has attracted more than 150 species of birds passing through during their annual migration, including 100,000 wading birds.

By revitalising the park with various types of tree saplings, MagnumCares is contributing to the conservation of multiple flora and fauna.

This year, MagnumCares also introduced its digital CSR platform, Project Magnum Hearts. It is available on its MyMagnum 4D app.

Project Magnum Hearts lets customers gain “hearts” when they make purchases to support a selection of charitable projects in Malaysia.

Previous supported projects involved reducing food wastage and championing educational opportunities for underprivileged communities.