Razali (second from right) engaging with participants of the Terengganu Chinese Peranakan Festival 2023.
Terengganu government will rebrand Kampung Cina in Kuala Terengganu to Chinatown in an effort to attract more domestic and foreign tourists.
State tourism, culture, environment and climate change committee chairman Datuk Razali Idris said his team would meet with Chinese non-governmental organisations soon to discuss various matters, in line with the rebranding of the location.
He said the use of the international name Chinatown was expected to attract more foreign tourists to the state, reported Bernama.
“We plan to rename Kampung Cina to Chinatown because it can be found around the world.
“If we rename it Chinatown and make it a product in our tourism calendar, it will help attract tourists.
“We need to internationalise local products,” he said at the Terengganu Chinese Peranakan Festival 2023, which was also attended by Terengganu Chinese Peranakan Association advisor Alex Lee Yun Ping.
Razali said the state government also planned to develop Kampung Fikri in Setiu and Kampung Tiruk in Marang as community-based tourism locations next year.
He said that apart from Kuala Terengganu, the other two locations also had people of Chinese Peranakan descent.
“We want to leverage on the strengths we have from the culture and heritage of the Chinese Peranakan community in Terengganu,” he added.
