Dignity of transformational enterprises on full display

(From left) Tan, Pastor Satvinder, Petrina and Lee during the launch of shop X dignity.

A local non-governmental organisation (NGO) has launched a shopfront cum venue for hosting workshops and to showcase products made by its transformative enterprises.

Located at Sentul Boulevard, the premises called shop X dignity will feature handmade products by Dignity for Children’s key transformational enterprises, namely sew X dignity, bake X dignity and make X dignity.

Dignity’s head of enterprise Natalie Tan said the opening of shop X dignity was a pivotal milestone for Dignity.

Handcrafted wood bookmarks highlighting a skill taught at the workshops.

“By establishing a physical store, Dignity aims to create a direct and tangible platform to display the remarkable skills and abilities of our trainees, students, and staffers, many of whom are members of the refugee and B40 community.”

She said shop X dignity was more than a retail space.

“It is a stepping stone for the alumni of Dignity’s transformative enterprises.

The store showcases products made in the NGO’s workshops

“The shop offers them a unique opportunity to gain invaluable first-hand exposure to the retail industry, allowing them to understand the dynamics of customer interactions, inventory management and overall store operations.

“This exposure equips them with practical experience, enhancing their confidence and capabilities as they embark on their career.”

She said the setting up of the store was made possible by Shopper360, which underwrote the cost of renovations and refurbishment.

Which teaches skills such as sewing.

Shopperplus Malaysia general manager Lee Jun Ling said Shopperplus, as part of Shopper 360 Malaysia, had been supporting Dignity in more ways than one – beginning with their first collaboration back in 2019.

“When we were looking for a social enterprise to partner, we wanted to focus on improving access to quality education and helping underserved communities,” she said.

“We were very much enthralled with how Dignity was not just advocating for both, but also empowering their beneficiaries in the process.

Which teaches skills such as baking.

“Aside from channelling funds from our own platform to equip them to go further, we have also gladly invested in our time and effort to support them over the years and cannot be happier to see all of this come to life at this new store today.

“We hope to contribute as much as we can, for as long as we can in this partnership with Dignity,” said Lee.

shop X dignity was officially opened by Dignity’s co-founders, Pastor Elisha Satvinder and Petrina Satvinder, and Lee.

Also present were key sponsors and the NGO’s board of trustees.