Interactive event involving multi organisations held in KL

A Philip Morris staff member (right) showing the Smoke Machine and the difference between smoke from cigarettes and smoke-free alternatives.

AN INTERACTIVE exhibition and talks were held in Kuala Lumpur to explain tobacco harm reduction. This was the main theme at the Philip Morris Malaysia media event held at Menara Ken TTDI in Kuala Lumpur.

Philip Morris Malaysia corporate communications head Veronica Choo said harm reduction was not uncommon.

“We want to show people what tobacco harm reduction is,” she said.

The event consisted of a series of programmes, including a presentation by UK-based consultant oncologist Dr Peter Harper.

Media members also participated in an interactive room experience and a panel discussion with industry players and health experts.

The panel moderated by veteran journalist Kamarul Bahrin Haron comprised Malaysia Society of Harm Reduction (MSHR) president Prof Dr Sharifa Ezat Wan Puteh, Malaysian Organisation of Vape Entity (Move) president Samsul Kamal Ariffin, and Policy and Economic Affairs Centre of Malaysia Foundation (Peace) chief executive officer Dr Zokhri Idris.

The experiential rooms were themed “Harm Reduction”, “Nicotine and Burning”, “Tar” and “Smoke Machine”, and included product displays.

The next room had a demonstration of smoke-free alternatives.

In the Tar room, it was explained that tar is an acronym – Total Aerosol Residue – and is the measurement of residue containing smoke, water and nicotine that is generated after tobacco is burnt.

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