The Taiwan Snacks Fair at The Food Merchant, Pavilion Bukit Jalil, introduced an interesting diversity of Taiwanese products to Malaysians.
Visitors were intrigued by 40 different brands of food and beverages including mochi, sun cakes, pineapple cakes, bubble tea and high mountain tea.
They also checked out instant noodles, mixed noodles and Taiwanese-style condiments.
The recent fair was part of the Taiwan Food Global Promotion Plan launched jointly by Taiwan ministry of economic affairs, Bureau of Foreign Trade and the Taiwan External Trade Development Council (Taitra) to assist Taiwanese food-processing companies in expanding to overseas markets.
The fair was also held in supermarkets and malls in the United States, Canada, Europe, Australia, and other parts of South-East Asia with Malaysia one of the key target markets.
Taipei Economic and Cultural Office in Malaysia representative Phoebe Yeh, who launched the fair, said Taiwanese food had always been loved by Malaysians.
“We place great emphasis on food safety and encourage businesses to obtain international certification.
“Each region in Taiwan has unique snacks that showcase the local culture and we continue to innovate and experiment by blending traditional and modern elements to create distinctive new products,” she said in her opening speech.
Yeh thanked the Foreign Trade Bureau, Taitra and Malaysian importer Jimrosa for helping Taiwanese businesses to expand and for promoting culinary, cultural and tourism exchanges between Taiwan and Malaysia.
Also at the launch were Taiwan Trade Centre director Eva Peng, The Food Merchant marketing head Jassmill Law, Pavilion Kuala Lumpur leasing department general manager Doreena Chew and Jimrosa managing director Willy Seah.
Apart from snapping up the food products, visitors also enjoyed interactive experiences at a photo booth, a spinning wheel activity zone and a tasting zone.
Additionally, consumers who made a single purchase of RM200 or more had the chance to take part in a lucky draw and win round-trip tickets from China Airlines.
This will provide travel enthusiasts more opportunities to visit Taiwan and indulge in its diverse cuisine.