Company’s latest TVs and fridges set to transform homes

Samsung has introduced its latest line of Neo QLED TV and the Bespoke Top Mount Freezer Refrigerator.Samsung has introduced its latest line of Neo QLED TV and the Bespoke Top Mount Freezer Refrigerator.

IN a display of technological prowess, Samsung has launched its latest Neo QLED TVs and Bespoke Top Mount Freezer Refrigerator.

Samsung Malaysia Electronics president Denny Kim said these reimagined offerings were designed to elevate modern living.

“All our new products reflect Samsung’s commitment towards sustainability as we use intelligent energy-saving modes and environmentally friendly materials,” he said at the launch in Jalan Ampang, Kuala Lumpur.

Samsung’s new Neo QLED TV is powered by the neural quantum processor 8K which leverages artificial intelligence (AI) and machine learning technology to ensure that every detail and visual element on screen stand out.

There is the EyeComfort Mode which automatically reduces blue light and brightness levels according to what’s on your screen.

Quality sound is also provided no matter where the customer is seated.

The TV’s channel speakers are powered by next-level Dolby Atmos surround sound technology while the adaptive Sound Pro feature ensures every sound is front and centre thanks to remastering and intelligent sound processing.

The Neo QLED 8K TV’s screen is also ideal for gaming, so customers can sync up with the gaming clan over a wide range of titles on the Gaming Hub.

This includes premium performance streaming, accessory compatibility and AI upscaling of graphics.

Kim says new models reflect the brand’s commitment to sustainability.Kim says new models reflect the brand’s commitment to sustainability.

Features such as Motion Xcelerator Turbo Pro and FreeSync Premium Pro will pad up the gaming experience in stunning 4K resolutions and lightning-fast 144Hz responsiveness.

The Neo QLED 8K TV is priced from RM15,199 to RM43,699, and available in 65-inch, 75-inch and 85-inch sizes.

Samsung is also launching its line of Neo QLED 4K TV priced from RM5,999 to RM24,199, with 55-inch, 65-inch, 75-inch and 85-inch variants available.

Those who buy a new Neo QLED TV get a chance to receive a free Q-Series Soundbar.

As for Samsung’s new Bespoke Top Mount Freezer Refrigerator, it comes in a range of unique colour combinations and customised cooling modes.

The Optimal Fresh+ compartment at the top of the fridge offers four pre-set temperature modes – fridge, meat/fish, power cool and soft freeze – to keep food fresh for a long time.

In addition to using as much energy as it takes to preserve the food, the SmartThings AI Energy Mode even allows customers to monitor usage and save energy.

The Bespoke Top Mount Freezer Refrigerators are priced from RM3,199 to RM3,399 and available in 404-litre, 427-litre and 476-litre capacity models.

To check out the full range of products, visit the Senheng x Samsung Premium Experience Store at The Shoppes, Four Seasons Place.

There are also exclusive promotions at Samsung Malaysia’s online store at and

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