GARDENIA is giving away 500,000 packs of its NuMee instant noodles to show its appreciation to customers.
It hosted the Gardenia NuMee Instant Noodles 500,000 Free Packs Campaign at Starhill in Bukit Bintang, Kuala Lumpur.
Among those present were Gardenia Bakeries (KL) Sdn Bhd marketing and business development senior manager Ng Eng Hui, Oxygen Advertising chief executive Datuk Johnny Mun and actor-singer Naim Daniel.
From its establishment in 1986, Gardenia Bakeries has evolved into South-East Asia’s primary bread manufacturer.
Gardenia produces 56 kinds of products daily, including a diverse selection of bread and waffles as well as other items like spreads and yellow noodles.
The company held the two-day event as a token of appreciation for the unwavering support of Malaysians in choosing Gardenia as their go-to brand.
The event followed the brand’s recent achievement of being named a Platinum winner at the Putra Brand Awards 2022 earlier this year.
Ng said the campaign had been in cinemas since February and LRT stations this month.
It aimed to provide consumers with the convenience of having NuMee Instant Noodles as their go-to meal at both venues.
Moreover, the promotional price of RM3.99 for all 5-pack NuMee Instant Noodles bundles has been extended.
Gardenia has also scheduled additional giveaways at specific Ramadan bazaars and R&R locations from April 15 to May 1.
“Currently, there are six LRT train sets branded with NuMee on the Ampang and Sri Petaling lines,” said Ng.
Gardenia has undertaken to provide NuMee instant noodles to less fortunate students through the Yayasan Food Bank Siswa as part of their #GardeniaCares campaign, with the aim of reducing the students’ burden throughout the month of Syawal.
Gardenia Bakeries corporate affairs and public relations general manager Hazlinah Harun in a statement said, “This event is just one of many ways Gardenia reaches out to give back.”
She also said that Gardenia had been prioritising the production of top-notch goods and providing service round the clock, every day of the year, for the last thirty years to cater to the needs of Malaysians.
“Gardenia will continue to make a positive impact on society through our actions, upholding our commitment, Gardenia is Always With You,” said Hazlinah in the statement.
The event also featured an array of activities, entertainment, games, rewards and free tastings of all three Gardenia NuMee Instant Noodle flavours, namely Kari, Ayam and Goreng.
The activities included a video booth where individuals could capture a 360-degree video of themselves posing with a variety of NuMee Instant Noodles props.
Attendees also had the opportunity to participate in games at booths, with a chance to win complimentary packets or bundles of NuMee Instant Noodles.
Singer Shiha Zikir also made a special appearance at the event.
Naim performed three songs, including his tracks Sekali Lagi and Adakah Engkau Menungguku.
He concluded his performance with the theme song of Gardenia NuMee.
A customer, Kai Wen, 25, said the Gardenia event at Starhill was very exciting as it featured pop-up booths.
She believes that the event would help people learn about Gardenia.
“It’s a good chance for us to join the games and get some gifts,” she said.
Even tourists were attracted to the event and had fun trying out the NuMee Instant Noodles samples and activities at the booths.
IT consultant Jonathan Chong, 34, said the event looked like a lot of fun so he and his partner decided to participate.
“We don’t have this brand in Australia, but we had the samples, and they were delicious.
I tried the goreng and curry flavours and they were amazing; definitely recommended,” he said.
Chong also commended Gardenia for organising the event, which he described as enjoyable with a great community spirit.
Preschool teacher Yoong Shuen Ying, 27, said the event had an appealing setup.
“It was very interactive and lots of fun,” she said.