KUANTAN: Bread producer Gardenia Bakeries (KL) Sdn Bhd (Gardenia KL) has been asked to justify the price increase for its range of breads from Oct 1, with the Domestic Trade and Cost of Living Ministry giving six days for the company to explain.
Deputy Minister Fuziah Salleh said the notice was issued on Wednesday.
“Gardenia needs to respond to the notice within six days because we want to know all the costs involved such as the price of flour used, transport costs, wholesale and retail.
“The entire supply chain needs to be explained,” she said yesterday, reported Bernama.
She said the ministry would carry out a comprehensive tally after receiving Gardenia KL’s explanation to determine whether the increase in the price of food items was rational or justified.
Fuziah added that the ministry could not prevent a company from raising the price of its goods, but it could be controlled through the Price Control and Anti-Profitability Act.
In a previous statement, Gardenia KL said that 30 of its products would see a price increase of between 10sen and 40sen.
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