The Guinness St Patrick’s dance troupe.
GUINNESS Malaysia is bringing fans together to celebrate good times this St Patrick’s Day.
Themed “Our Day to Remember”, it is about celebrating loved ones – their true lucky charms – with a series of activities happening at participating bars and pubs from now until the end of this month.
This year, the brand wants to elevate the experience with the first-ever Guinness St Patrick’s anthem for fans to immortalise their memories.
All they have to do is select up to eight photos of them and their lucky charms, compile the images into a reel or video and post on social media platforms, accompanied by the anthem.
To bring the celebration up a notch, Guinness is rewarding fans who take a trip down memory lane and use the anthem.
As more fans use the anthem, more prizes will be unlocked. For every 30 uses of the anthem, Guinness will give away three prizes.
For every 300 uses, 30 prizes will be unlocked and if 3,000 fans use the anthem, 300 users will stand to walk away with prizes like Guinness mugs as well as festive St Patrick’s hats.
“St Patrick’s Day is important for Guinness since the aspect of communion is so deeply ingrained in our brand DNA,” said Guinness Malaysia marketing manager Shaun Lim.
“We wanted to introduce a novel and magical experience for fans to commemorate the good times with our Guinness St Patrick’s Anthem.
“We will be further amplifying the Guinness St Patrick’s celebration with activities and games all month long,” he said.
For information, visit www.guinnessstpatricks.com, www.facebook.com/guinnessmalaysia or www.instagram.com/guinnessmy
Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above.
