Manrao (centre), flanked by Bata Malaysia’s head of marketing Iftekhar Mallick (left) and head of ecommerce Ramneek Puri, with the gold trophy at the Putra Aria Brand Awards 2022.
BATA Malaysia bagged the gold award in the Apparel and Accessories category at the first-ever Putra Aria Brand Awards 2022, which is voted solely by the people of Malaysia.
Organised by the Association of Accredited Advertising Agents Malaysia (4As), it aims to recognise brands’ excellence within the marketing and advertising landscape, across multiple categories.
This People’s Choice Award is measured by consumer growth, with over 25,000 survey respondents across Malaysia (partnered with IPSOS).
The people determine Malaysia’s favourite brands based on their familiarity, experience and impression of the brand, their purchase intention, and the brand they would recommend to family and friends, with each category being awarded gold, silver or bronze.
“This is a testament to consumers’ trust in Bata as their number one footwear choice for their everyday lives, so thank you for your tremendous support,” said Bata Malaysia country manager Vaibhav Manrao.
Marie Claire, Weinbrenner, North Star and BubbleGummers are some of the brands under Bata.
“We are honoured to be recognised as one of the brand builders in Malaysia!
“It is a recognition of the hard work and dedication put in by the entire team in revamping the customer experience, rejuvenating the merchandise, and enhancing the brand’s overall image.
“The win serves as a motivator for us to continue pushing the boundaries and delivering great shopping experiences to our consumers. It reinforces our belief in the importance of providing comfort and style, and ultimately being a smart footwear choice for everyone in the family.
“The award also highlights our commitment to stay ahead of the curve in a rapidly changing marketplace.
“We hope that with this recognition, Bata Malaysia can continue to lead, inspire, and champion sustainable growth through our innovative products and services.
“We will continue to step forward and keep getting better!” said Manrao.
The Putra Aria Brand Awards 2022 is endorsed by the Malaysia External Trade Development Corporation (MATRADE) which is the brand champion partner, and supported by the Malaysian Advertisers Association, the Media Specialists Association and the Malaysian Digital Association.
Marie Claire, Weinbrenner, North Star and BubbleGummers are some of the brands under Bata, available at Bata stores, Bata website, Shopee (official Bata store), Lazada (Bata flagship store) and ChatShop.
For more information or updates on news and promotions, follow Bata Malaysia on Instagram (@batamalaysia) and Facebook (BataHome), or go to www.bata.com.my
