Right brew for tourism

A local cafe operator showing Zainuddin (right, in blue) unique blends of coffee. Joining him in a tour of the pop-up exhibition are Nurmalis (middle, in plaid coat) and Shahrin (second from left, partially hidden).

THE popularity of coffee makes it ideal as a tourism product, says Tourism Malaysia director-general Datuk Zainuddin Abdul Wahab.

Be it through gastronomy or as part of spa treatments, it can be the star of experiential travel offerings that are increasingly popular today, particularly among millennials.