(From left) Renuka, Loke, Baranov, Roland, Chua, Koo Cheng, Lum, Kuik and Low at the Tiger CECC event in Sungai Buloh.
Brewer Heineken Malaysia Bhd has once again hosted its annual social impact programme, the Tiger Chinese Education Charity Concert (Tiger CECC) for SJK (C) Sungai Buloh, in conjunction with the school’s 95th anniversary.
As a platform to bring communities together, the concert enabled parents, alumni, local businesses and residents of Kampung Baru Sungai Buloh, Selangor, to play a role in improving the school’s teaching and learning environment.
The concert raised RM818,668, exceeding the school’s initial goal of RM500,000.
The funds will go towards the refurbishment of school facilities.
Existing classrooms will be upgraded with the installation of new smart TVs as well as soundproof systems for classrooms facing the main road.
The school will also be installing fire hydrants in its compound as a safety measure.
Since its inception in 1994, Tiger Beer has worked hand-in-hand with its media partner to contribute and make a difference in the education of many generations.
The annual project has cumulatively raised more than RM370mil for schools across Malaysia.
This year, SJK (C) Sungai Buloh is one of the eight schools that hosted the Tiger Sin Chew CECC.
“Through the Tiger CECC platform, we believe we are able to inspire a better world by allowing the schools to flourish and thrive through an improved educational environment,” said Heineken Malaysia managing director Roland Bala.
Also present at the event were Tiger Beer marketing manager Joyce Lim, Heineken Malaysia corporate affairs and legal affairs director Renuka Indrarajah and sales director Vasily Baranov, Sin Chew Daily chief executive officer Koo Cheng, Media Chinese International group editor in chief Kuik Cheng Kang, The United Chinese School Committees’ Association of Selangor and Wilayah Persekutuan Kuala Lumpur chairman Chua Kim Boon, SJK (C) Sungai Buloh fundraising event organising chairman Datuk Seri Calvin Loke, board of directors chairman Datuk Lum Weng Keong, vice-chairman Lai Soo Sang, committee members Poon Hon and Lai Ah Seng and headmistress Low Sau Kin.
Last month, the Tiger CECC was held in Kapar and Puchong for two other schools in Selangor.
In Kapar, the event raised over RM6.5mil for SJK (C) Ying Wah to build a new multipurpose hall while RM1.86mil was raised for SJK (C) Han Ming in Puchong to upgrade the school’s facilities.
