Cloud kitchen brand launches another outlet at private campus

(From left) TEG assets president Sheena Angelina, Loy, Coox co-founder Vinesh Sinha, Lee, Syed Saddiq, Coox chief finance officer Darren Cheong, co-founder Steward Leong and Wang at the launch of the latest outlet at Taylor’s University Lakeside Campus.

MALAYSIAN-born cloud kitchen brand Coox has opened its second outlet at Taylor’s University Lakeside Campus in Subang Jaya, Selangor.

Its founders, who include Malaysian United Democratic Alliance (Muda) president Syed Saddiq Abdul Rahman, attended the launch along with Taylor’s Education Group (TEG) executive chairman Datuk Loy Teik Ngan, Just Kitchens Malaysia managing director Warren Wang and other business leaders.

Coox’s vision is to provide quality kitchen space and conducive solutions for F&B business operators to start or expand operations.

Coox Kitchens has completed an exclusive acquisition deal with a leading food delivery service provider to acquire their cloud kitchens located at Verve Shops Mont Kiara and Bandar Baru Sri Petaling in Kuala Lumpur.

With this, Coox has expanded to four outlets throughout Klang Valley in under two years. It started its first outlet last year.

Co-founder and chief executive officer Ken Lee said, “The cloud kitchen business model helps lower start-up costs by eliminating brick-and-mortar-related overheads and expenditure.

“The food delivery market continues to see strong demand due to the convenience and many food varieties available.”

The group’s ambition to become a market leader in kitchen space solutions in Malaysia does not stop there.

It has closed its Seed Fundraising Round at an undisclosed valuation, which includes international investors who share Coox’s vision to be the leading cloud kitchen brand in Malaysia and South-East Asia.

“Our expansion plan will see new Coox kitchens in Malaysia and South-East Asian capital cities such as Singapore, Jakarta and Bangkok, serving more innovative products,” said Lee.

At the launch at Taylor’s University, he announced Coox’s partnership with Just Kitchen Malaysia. It is a subsidiary of Just Kitchen Holdings Corp, a Canada-based cloud kitchen meal preparation company specialising in developing delivery-only food brands.

Just Kitchen carries prominent virtual brands such as MrBeast Burger, Another Wings by DJ Khaled and Master Don. It hopes to promote these brands in the region by leveraging Coox’s expansion plan.

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