IPC Shopping Centre has unveiled its revamped Recycling and Buy-Back Centre (RBBC), offering the environmentally conscious a seamless and digitalised experience.
“We hope to inspire and create more ‘green makers’ in the community through the digitalised RBBC.
“We also strive to encourage the younger generation to make recycling part of their daily lives,” said IPC Shopping Centre general manager Karyn Lim at the launch in Mutiara Damansara, Petaling Jaya.
The RBBC serves as a platform to educate, nurture and instil green habits in children from a young age, while making recycling fun for the entire family with its vibrant Scandinavian features.
The facility showcases different categories of waste based on colours of the rainbow, besides featuring a user-friendly interactive touch screen accessible to children for depositing their recyclable waste.
In 2009, IPC was the first shopping centre in Malaysia to introduce a recycling centre and buy-back programme.
It started with six categories – cardboard, newspaper, paper, plastics, metal and aluminium.
Now, the digitalised facility accepts a wider variety of recyclables, such as drink cartons, polystyrene packaging and textiles.
It also accepts non-recyclable waste categories such as light tubes and bulbs, medicine, glass, battery, electronics and food in an effort to reduce waste in landfills.
The upgraded RBBC reveals a new look and added functionalities, including a self-service automated weighing and digitalised buy-back system through the collection of loyalty “tack points”.
Patrons who recycle with the RBBC are eligible to collect points on their IPC app and exchange them for shopping e-vouchers, free parking and rewards.
“The upgraded RBBC bridges our loyalty programme with shoppers and tenants, ensuring every ‘green-making’ effort count,” said Lim.
The facility is located at the P1 carpark for easy accessibility. Operating hours are from 8am to 10pm daily.
Ikano Centres Customer Experience and Digital head Natasha Aziz said sustainability has always been deeply rooted within its business approach.
“This upgraded RBBC is a great example of efforts to strengthen our commitment in encouraging communities to create a greater impact on people and the planet,” Natasha said, adding that IPC Shopping Centre has many other strategies to promote healthier, greener and more sustainable living.
In conjunction with the launch, IPC Shopping Centre is running a recycling campaign where it is offering double the reward for paper, plastic and aluminium waste.
Between now and Sept 4, in collaboration with Nestle and Tumboh, shoppers who drop off recyclables will be entitled to rewards from the i-Counter located on the ground floor of the shopping centre.