Home improvement retailer delivers extra-large store

(From left) MR DIY Group retail management area manager Mohamad Nurdin, Goh, business development vice-president Leo Gan, Ong, retail management vice-president Eric Lau, retail management regional manager Jannice Tan and branch manager Suraidah Ebdei at the official opening of MR DIY Plus at Mid Valley Megamall in Kuala Lumpur.

MOST people who step into the newly opened MR DIY Plus in Mid Valley Megamall, Kuala Lumpur, will be in awe of the massive, brightly lit space and extensive variety of products available.

Located on the mall’s third floor, this latest addition to home improvement retailer MR DIY Group spans 30,000sq ft across two floors.

Up to 20,000 products are featured in categories that include hardware, household and furnishing, electrical, stationery and sports equipment, toys, car accessories, fashion, beauty, health and personal care as well as food and beverage.

It is no wonder that the store has received more than 200,000 visitors since opening its doors on May 19.

Speaking at the official opening ceremony, MR DIY marketing head Alex Goh said MR DIY Plus was developed based on consumer insight and feedback garnered by MR DIY as part of its ongoing, always-on consumer research and data analytics process.

“Customers today are smart and savvy. They want great value, the convenience of a one-stop shop as well as the added benefit of an interesting and engaging shopping experience.

“We didn’t simply set out to build an extra-large store.

“MR DIY Plus is a carefully curated space that brings together our wide range of everyday essentials in one convenient location.

“Our research shows that post- pandemic, customers want the assurance of low prices more than ever but in fun, interesting and interactive ways.

“MR DIY Plus promises customers that they can still continue to shop for their daily essentials at everyday low prices while being entertained, educated and inspired.

“This first-ever store brings all these facets together in one exciting space,” he added.

The opening of MR DIY Plus brings the total number of stores within the group – MR DIY, MR Toy, MR Dollar and MR DIY Express – to more than 950.

Known for its fast expansion pace, the group aims to open 180 stores this year.

Despite inflation and the rise in operating costs, MR DIY is still committed to offering items at everyday low prices.

“We are able to buy in large volumes and this enables us to negotiate good terms with our suppliers.

“In turn, we share the benefits with our customers, thus keeping the prices low,” said MR DIY chief executive officer Adrian Ong.

“We will continue putting customers first by looking into our data in decision-making and providing our customers with value-for-money-yet-quality products,” he added.

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