A WASTE reduction campaign organised by Universiti Tunku Abdul Rahman (UTAR) final-year corporate communication students resulted in the collection and distribution of 1.5 tonnes of used clothes.
The students started collection drives around Sungai Long and Kajang in the Klang Valley at the beginning of the year and donated the items to orphanages and nursing homes such as Rainbow House in Cheras and Pusat Jagaan Pertubuhan Kebajikan Yesuvin Mahligai Selangor in Kajang.
A total of 750kg of clothes were also donated to Life Line Clothing Malaysia and 550kg to Red Shield Industries.
The campaign which attracted over 100 participants, culminated in a virtual event to increase awareness of fabric waste.
The event titled “ReClothe with Love” included engaging activities such as a talk on fabric waste, mini auction of second-hand clothes and a dialogue with a recycling enthusiast.
“Out of the 3.1 million tonnes of waste disposed of in 2018, 6.3% or 195,300 tonnes were fabric waste.
“This year, the figure will go up with fast fashion shopping, especially since a lot of people were buying items online during the Covid-19 pandemic,” said Kloth Cares marketing and communications executive Adelyn Ghwee at the virtual event.
Kloth Cares is a social enterprise which aims to keep fabric waste out of landfills.
Ghwee also gave participants pointers on responsible fashion consumption.
The talk was followed by a mini auction during which participants bagged second-hand clothes and tie-dyed items.
They also took part in a quiz and learned about fabric waste concerns in Malaysia.
The campaign’s organising committee also donated RM1,500 to UTAR Hospital in Kampar, Perak.
A mock cheque was presented to UTAR president Prof Dr Ewe Hong Tat by organising committee chairman Audrey Hang Zi Qi and vice-chairman Loke Kar Yen.