The Invictus Blue team receiving the prized Digital Impact of The Year award at the MDA d Awards 2022. (Face masks were briefly removed for this photo)
COMMUNICATIONS company Invictus Blue bagged 15 awards at the Malaysian Digital Association’s (MDA) d Awards 2022, including the coveted “Grand Prix” and “Digital Impact of the Year” titles.
The recognition from MDA, which represents top digital publishers, platforms, advertising agencies, creative agencies and digital service providers in the country, is a testament to Invictus Blue’s position in the industry.The company also won other awards – Rising Star (Bronze), Best Use of Video (Gold), Best Use of Digital Innovation - Non-Profit/Pro-bono Campaigns (Silver & Finalist), Best Use of Data (Silver), Best Search Marketing Campaign (Gold), Best Use of Social Media (three Silver), Best Integrated Media Campaign (Gold), and Best Influencer Marketing Campaign (three Silver).
Invictus Blue chief executive officer Gerald Miranda said the accolades reflected the company’s winning philosophy of integrating fine artistry, digital communications and data-driven analysis to meet clients’ needs.
“We are truly humbled that we also won the ‘Digital Impact of the Year’ Award.
“This validates our trajectory in digitalisation and shows that our peers in the industry recognise our achievements.”
He also thanked the Invictus Blue team who persevered through challenging and uncertain times, and working under unconventional conditions, brought on by the Covid-19 pandemic.
“This could not have been possible without strong trust and teamwork.”
He said Invictus Blue’s success was also attributed to the company’s pool of young talents who came up with unconventional ideas that appealed to the market and even received industry recognition.
“Their trust has paid off not only though the awards won, but the immense impact their brands have left in the market.”
The company plans to tap into the growing market appetite for digital products and services, amid an expected swift economic recovery as markets open following the ease of the pandemic.
Invictus Blue has won more than 60 awards over the past three years.
The latest MDA d awards came on the heels of the company’s win for “Agency of the Year” in APPIES 2021 and MMA 2021.
The awards seek out innovation in designing, building, managing, marketing or promoting digital campaigns that lead to a difference in the way consumers perceive and consume brands.
