Home-wise with Manchester City

Midea and Manchester City are expanding their partnership into community outreach and further smart product integration. — Photo: Manchester City FC via Getty Images

HOME appliances company Midea and Manchester City (City) recently announced an amplification of its global partnership, which kicked off in January last year.

Throughout this partnership, Midea has produced engaging digital content, which has proved to be very popular with City fans around the world, most notably, the #MideaHomeChallenge which kept fans entertained during the several lockdowns.