Collaboration to elevate retailer’s customer experience

Lim says Senheng is in the midst of launching the all-new S-Rewards Centre.

ALIBABA Cloud, the digital technology and intelligence backbone of Alibaba Group, has collaborated with consumer electronics chain Senheng Electric (KL) Sdn Bhd (Senheng) via S Ecosystem (M) Sdn Bhd to introduce the all-new S-Rewards Centre to bring a unique and distinctive customer experience.

The partnership will enable Senheng to use Alibaba Cloud’s platform and technology to further develop and grow towards building an ecosystem that benefits Senheng’s PlusOne members, partners and suppliers.