The Covid-19 pandemic has brought unprecedented disruption upon the travel and tourism sector as borders remain closed and large gatherings discouraged.
To survive, the industry has had to pivot from a physical to a virtual engagement platform.
To this end, Asean Tourism Association (Aseanta) signed an agreement with artificial intelligence (AI) and big data technology market leader Fusionex to introduce Aseanta Travel Exchange (Atex), a comprehensive virtual exhibition and engagement platform, to help facilitate an inclusive business environment and provide greater access to new markets.
By leveraging Atex, Aseanta is able to seamlessly improve accessibility, connection and engagement while removing restrictions of time and space through virtual exhibitions, webinars and digital marketing campaigns.
“This collaboration between Aseanta and Fusionex shows a true partnership bringing together the combined resources of Asean member states, in both the public and private sectors, to take tourism in the region to new levels and to firmly establish the region as one of the most viable and attractive destinations in the world,” said Aseanta president Eddy Krismeidi Soemawilaga.
Powered by Fusionex technologies, Atex offers a suite of innovative solutions to empower Aseanta in organising virtual events while driving online interactions.
The platform offers an intelligent B2B matchmaking feature that connects local enterprises to global businesses, thereby expanding market reach.
Travel and tourism players can also leverage the platform’s global distribution system to conduct secure and uninterrupted business transactions.
The robust platform enables businesses to showcase their offerings via virtual booths, facilitate pitching sessions through live streams, provide real-time reporting capabilities as well as performance monitoring and measurement features.
It also allows enterprises to capitalise on powerful AI-powered digital marketing tools to tailor personalised campaigns.
Atex enables Aseanta to not only create engaging online events but generate vital business prospects and develop networking opportunities in a data-driven way.
“As Covid-19 has brought the travel and tourism sector to a halt, Aseanta has demonstrated its dedication to the industry by embracing digitalisation to pave the way for the future of travel, hospitality and tourism,” said Fusionex Group chief executive officer Datuk Seri Ivan Teh.
“We are proud to join forces with Aseanta and introduce Atex to the region as it will play a crucial role in empowering all industry players to innovate, share, collaborate and do business. It will help enterprises to cope with the pandemic and new norm for continued sustainability,” Teh added.