MALAYSIAN AIDS Foundation (MAF), Karex Bhd and Hilton are collaborating on a campaign — the ONE® x Hilton for MAF.
It is aimed at raising funds for MAF through the sale of special-edition One condoms by Karex.
The money will go towards funding treatment, care and support for the underprivileged living with HIV (PLHIV).
MAF chairman Prof Datuk Dr Adeeba Kamarulzaman said the Covid-19 pandemic had taken a huge toll on the foundation’s fundraising endeavours as events were restricted.
“I am very grateful that Karex Bhd and Hilton — our long-standing partners — are continuing to be on board with us through these difficult times.
“This partnership is what we need to help us continue our efforts to bring AIDS to an end by 2030 and alleviate the plight of the PLHIV community.
“As of 2019, sexual transmission of HIV has remained the highest at 95% out of all transmissions,” she said.
Besides ensuring that people living with HIV receive life-saving antiretroviral therapy, Prof Adeeba stressed the need to highlight the importance of practising safe sex, expanding pre-exposure prophylaxis for those at risk as well as frequent HIV testing.
“I believe this partnership will help to break barriers in addressing HIV prevention and treatment as well as create meaningful conversations regarding HIV,” she said.
The One condoms are packaged in a blue tin and wrapped in an eco-friendly small box made from recycled materials to reflect the partnership.
The special edition will be made available in rooms of the hotel chain.
“Hilton is proud of this partnership with Karex Bhd to support Malaysian AIDS Foundation,” said Eugene Oelofse, who is marketing and communications director of Hilton Malaysia, Philippines and Vietnam.
“Hilton has always been an ally to the PLHIV community as we believe everyone, regardless of their health status, deserves to be respected and live a life free from discrimination.
“I have great expectations of the outcome of this partnership,” he added.
Karex group chief executive officer Goh Miah Kiat said it was their second collaboration with MAF in producing special-edition condoms.
“Through our partnership, the company continues to support MAF to create more awareness of sexual and reproductive health and the HIV epidemic.
“I hope this partnership will develop into something greater in helping the community.”
The Safe Sex Ends AIDS campaign is also leveraging the voices of advocates — collectively known as the Red Ribbon Celebrity Supporters — to reach out to their fans and the Malaysian public in a series of public service announcements.
The special-edition condom is available for RM30 at shopee.com.my/maf.os.