TO help entrepreneurs and traders promote their food products, beverages and goods, Penang Halal International (PHI) has initiated the Sinar Ramadan 2021 Campaign.
PHI chief executive officer Aida Lim Abdullah said the campaign would take place from now to May 31.
“We will focus on hotels with Ramadan buffets, Ramadan bazaar traders and shopping complexes which will simultaneously be using logos, themes and facilities provided by PHI, Penang Island City Council and Seberang Prai City Council.
“In line with the promotion of digitalisation, Sinar Ramadan 2021 is joining hands with Shopee, Foodpanda and Maybank Islamic to boost this campaign by empowering digital consumption among consumers with cashless transactions.
“Shopee is offering a discount voucher package funded by Penang Government to promote sales through the Penang E-Mall e-Commerce platform.
“Foodpanda will offer discount vouchers for online orders.
“PHI is working with Maybank Islamic to promote cashless payments through the MAE QR Pay application to facilitate the cashless transactions between merchants and customers, ” she said during the Sinar Ramadan 2021 Campaign launching ceremony at Jen Hotel in George Town recently.
Chief Minister Chow Kon Yeow, who launched the campaign, said the main objective of the campaign was to promote e-commerce systems to diversify purchasing methods among consumers.
“The constraints of physical business operations due to Covid-19 have been the starting point for traders and entrepreneurs to innovate and move towards e-commerce platforms.
“Penang started going digital a few years ago and the pandemic is an impetus to the process.
“According to the Chief Statistician, Datuk Seri Dr Mohd Uzir Mahidin, purchases of goods or services through e-commerce platforms such as Shopee, Lazada and Grab showed a high increase of 45% in last year and 35.2% in 2019.
“Purchases via phone, Whatsapp and Facebook also increased last year by 54.4%, compared with 2019 which was 22.5%.
“This proves that e-commerce platforms are widely used by consumers last year due to the Covid-19 outbreak.
“Therefore, entrepreneurs need to be wise to use e-commerce as much as possible to sell their products to increase revenue, ” he said.
Penang trade, industry and entrepreneurial development committee chairman Datuk Abdul Halim Hussain said the pandemic and movement control order last year badly impacted small businesses, the hospitality sector, shopping malls and wholesalers.
“We hope this month-long campaign can help those who were badly affected last year to generate extra income to welcome Hari Raya Aidilfitri, ” he said.